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Managing innovation is the development and maintenance of the culture, impetus, and implementation required to create, modify, and or apply processes, goods and/or services using creativity and new ideas within the organisation.
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The Stage
Organisations must be able to adapt to meet the various challenges represented by changes in available knowledge, the effects of competition, and the influences of globalisation. Creativity and innovation are required to enable this adaptation competency and so have a significant role to play in ensuring the ongoing success of any organisation.
Innovation processes assist in creating new processes and tools that enable organisations to innovate and change faster, to obtain new products and/or services more quickly, and to improve the quality of outputs to customers. New ideas and innovations are also vital in enabling an organisation to find new sources of competitive advantage.
Introduction
What follows will only lightly touch upon the ways to actually encourage the generation of innovation by stakeholders and on the knowledge management systems that may be needed to organise and communicate information and ideas. More detail in these areas will be provided in future BPIR Management Briefs on such topics as Suggestion Schemes, Reward and Recognition Processes, Employee Involvement/Motivation, and Knowledge Management.
To manage this important business strategy most effectively there is a need to (1) develop an organisational culture that supports creativity and innovation, (2) train staff in innovation techniques and idea generation strategies, (3) establish some form of ideas generation, management, and assessment process, and (4) measure and evaluate innovation successes. These key areas are covered in depth below.
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