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Customer Order Management |
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Page 6 of 7
Summary
COM systems are a powerful mechanism for meeting customer needs in a timely manner. These systems offer organisations an opportunity to gain competitive advantages through:
- The optimisation of distribution processes leading to a reduction in costs and improved profitability.
- Improved customer satisfaction as products are delivered on time, as specified, and in good order.
- The reduction of costs via streamlined and integrated services i.e. sales, order processing, packaging and delivery services across organisations.
- Gaining competitive advantage via an ability to offer customised products, and the flexibility to deliver high frequency, low volume, products ordered over the internet
- Web store services which provide product information, ordering facilities, and order delivery/tracking information.
- An improved ability to gather data concerning order fulfilment rates, and customer service statistics, leading to the better management of company resources and to improvements in performance.
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