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Customer Market Segmentation
Article Index
Customer Market Segmentation
Expert Opinion
Survey and Research
Example Cases
Measure and Evaluate
Summary
References

References

Anthes, G.H., (2002), Picking winners & losers, Computerworld, Vol 36, Iss 8, pp 34-35, Computerworld Inc., Framingham

Anonymous, (2001), What the DTC movement means to health care, Marketing Health Services, Vol 21, Iss 2, p 24, Chicago

Anonymous, (2004), How to Market Your Niches Now That the Market Has Changed: Accounting Office Management & Administration Report, Vol 04, Iss 8, pp 3-5, Institute of Management & Administration, NEW YORK, NY

Anonymous, (2005, March, 16) http://www.dssresearch.com/toolkit/resource/papers/SR01.asp, White Papers Library: Strategy Research, Market Segmentation, DSS Research, Inc., Fort Worth, United States.

Drea, J. T., Hanna, J. B., (2000), Niche marketing in intrastate passenger rail transportation: Transportation Journal, Vol 39, Iss 3, pp 33-43, American Society of Transportation and Logistics, Arlington, VA

Famulla, R. and Wassink, B.K., (2001), Customer Relationship Management: How Financial Firms Can Unlock Value Through Customer Insight, Financial Services Marketing, Vol 3, Iss 4, p 32, Thomson Media, New York

Galbreath, J., and Rogers, T., (1999), Customer relationship leadership: a leadership and motivation model for the twenty-first century business, The TQM Magazine; 11:3; pp 161-171, MCB, Bradford.

Harwood, M., (2003), Getting it all sorted out, Community Banker, Vol 12, Iss 6, p 42, America's Community Bankers, Washington

Hilson, G., (2003), Profile of the real customer: Computing Canada, Vol 29, Iss 16, p 18, Plesman Publications Ltd., Willowdale, Ontario

Jacques, P., (2003), Aspirational segmentation, LIMRA's MarketFacts Quarterly, Vol 22, Iss 2, p 40, LIMRA International, Hartford

Kelman, D., (2003), You do the math: Target Marketing, Vol 26, Iss 9, p 57, North American Publishing Company, Philadelphia, PA

Morgan, J., (2003), Customer Information Management (CIM): The key to successful CRM in financial services, The Journal of Bank Cost & Management Accounting, Vol 16, Iss 2, p 3, San Francisco

Mummert, H., (2003), Best practices, Target Marketing, Vol 26, Iss 9, p 34, North American Publishing Company, Philadelphia

Raymond, l., Brisoux, j., Azami, A., (2001), Marketing information systems practices in small manufacturing firms: Antecedents and consequences, The Journal of Computer Information Systems, Vol 41, Iss 3, pp 32-42, International Association for Computer Information Systems, Eau Claire, WI

Tang, C. S., Bell, D. R., Ho, T., (2001), Store choice and shopping behavior: How price format works, California Management Review, Vol 43, Iss 2, pp 56-74, University of California, Walter A. Haas School of Business, Berkeley,

Weber, A., (2004), Beyond the Black Box, Target Marketing, Vol 27, Iss 5, pp 57-58, North American Publishing Company, Philadelphia

Marketing Management, Vol 11, Iss 2, pp 6-7, American Marketing Association, Chicago

Zeithaml, V.A., Rust, R.T., and Lemon, K.N., (2001), The customer pyramid: Creating and serving profitable customers, Management Review, Vol 43, Iss 4, p 118, Berkeley

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